How many potential clients does your law firm lose before anyone picks up?
People with a legal problem call a few firms and talk to whoever answers first. We test how your firm handles a new inquiry, check how you show up in local search, and show you what to fix.
- Test calls and web-form enquiries, timed from the client’s side
- Your Google local rankings next to your top competitors
- The 5 fixes that matter most, ranked by impact and effort
Get your free audit
Takes 60 seconds. We reply within 1 hour during US business hours and send the audit within 3 business days.
Request received!
Your audit is in the queue. Here is what happens next.
- 1We email you to confirm the numbers and a good window for the test call. Reply if there are days or times to avoid.
- 2We test your phone line and web form, then check your local search results and Google Business Profile.
- 3You get the audit and your top 5 fixes by email within 3 business days.
What’s in your audit
A plain-English report on your firm, built from tests we run the way a prospective client would. No jargon, no fluff.
Phone test
We call your main line as a prospective client would, at a time you approve. We log whether a person answered, how long it rang, and what happened after hours or on voicemail.
Web-form response time
We submit your contact form with a short, generic enquiry and time the first reply from a real person, not the auto-responder.
Local search snapshot
Where your firm appears in Google’s map results for 3 to 5 searches a client would type, such as your practice area plus your city.
Google Business Profile and reviews
Profile completeness, categories, review count and rating, side by side with your top three local competitors.
Top 5 fixes
Ranked by impact and effort, written so your office manager can act on them, whether or not you ever hire us.
Free. No strings.
You keep the audit whether or not we ever work together. If you want help with the fixes, we’re glad to talk. If you don’t, that’s fine.
Get My Free AuditA caller who reaches voicemail usually tries the next firm
Someone hurt in a crash, facing a deportation notice or starting a divorce rarely stops at one name. They work down a list and speak with whoever picks up.
Most firms never see this, because a missed call leaves no trace except an empty slot on the calendar. A web enquiry that waits a day looks the same.
The audit shows you what a caller experiences, and how you compare with the firms that show up above you in local search.
What a finding looks like
An illustrative example, not a real firm. Your audit shows your own timestamps and results in the same format.
How it works
Zero effort on your side beyond the form.
Tell us about your firm
A 60-second form: website, practice area, city, your main intake number, and your competitors if you know them.
We run the tests
We call and submit your web form as a prospective client, check local search and your Google Business Profile, and log every result.
You get the audit
A scorecard, a competitor comparison and your top 5 fixes, by email within 3 business days. Add a free strategy call if you want to go through it together.
Built for firms that live on inbound calls
If new clients find you by phone, web form or Google, this audit applies.
Personal injury
Accident victims often call more than one firm, so the first answer matters.
Family law
First contact often comes late at night, from someone in a hard moment.
Immigration
Callers may need an answer in their own language and on short notice.
Criminal defense
Many inquiries are urgent and arrive outside office hours.
Workers’ comp and mass tort
High-volume intake where a slow follow-up costs the most.
Estate, employment and business law
Fewer urgent calls, but the same question: does a new enquiry get a quick, human reply?
Fewer than half of law firms answer a new inquiry
Findings from Clio’s 2024 Legal Trends Report, which secretly contacted 500 US law firms by phone and email.
of firms answered a prospective client’s call, down from 56% in 2019.
Source: ABA Law Practice magazineof the firms that missed the call called the prospective client back.
Source: Oklahoma Bar Journal, citing Clioof firms were unreachable by phone: they neither answered nor returned the call.
Source: Oklahoma Bar Journal, citing ClioQuestions
Is the audit really free?+
Yes. There is no cost and no obligation, and you keep the audit either way.
Will my staff know you called?+
Test calls and web enquiries are short and generic, made as a prospective client, and never describe a real legal matter. We only use the main number and form you give us, and you agree to this on the request form. If there are days or times to avoid, tell us when we confirm by email.
What do you need from me?+
Your firm name, website, main intake number, main practice area and city. We don’t ask for logins or access to any of your accounts.
How long does it take, and what happens next?+
We reply within 1 hour during US business hours and deliver the audit within 3 business days. After that you can act on the fixes yourself or book a free strategy call. There is no pressure either way.
Can you guarantee more cases or higher rankings?+
No, and be wary of anyone who does. Rankings and case volume depend on many factors. The audit gives you clear evidence of what is happening and specific changes to make.
Is this legal or ethics advice?+
No. It is a marketing and operations audit. Rules on advertising, intake and call recording vary by state bar and state law, so check them before you change scripts or messaging.
Find out where your firm loses inquiries
A person who can’t reach you will usually try the next firm on the list. See what they see.
Get My Free Audit